Tuesday, May 28, 2013

June Preview

June 6-9
Christy Fricks of Sulukele Dance
Photo by PixieVision

Atlanta Fringe Festival
7 Stages Theater
Global Dance will be participating in this annual alternative arts festival.  Performance times are Thursday, June 6, 8:00 p.m.
Friday, June 7, 6:30 p.m.
Saturday, June 8, 2:00 p.m. & 9:30 p.m.
Sunday, June 9, 6:30 p.m.

Saturday, June 8
Sword Dance Seminar with Schadia at Nazeem Allayl Studios
1:00 - 4:00 p.m., Nazeem Allayl Peachtree Corners Studio
Learn sword technique and a full sword choreography to a Beats Antique Song.  $25 Early Bird registration; $35 after June 6.  Click here for more info and to pre-register.

Summer Costuming Classes with Sulukele Dance in Athens
1:30 - 3:30 p.m., FloorSpace Studio, 160 Tracy St., Athens, GA
Sulukele's weekly series of costuming classes continues on the 8th with Tribaret Belt Building.  Check out the Facebook event for more details.

Awalim Apprentices Perform with
Majda Anwar on Violin at TribalCon 2013
Awalim & Friends in Oakhurst
2:30 p.m., Harmony Park, Oakhurst Village
Join Awalim Dance Company, apprentices and students, and musicians for live music and dancing in Oakhurst's Harmony Park.  Part of the Sidewalk Saturdays series in Decatur.

Shimmy Workshop with Lisa Zahiya
2:30-5:00 p.m., Atlanta Fusion Belly Dance
Shimmy technique with one of North Carolina's most prominent performers and instructors (she'll also be in the Rak the Casbah show Saturday night!).  Pre-register here.

An Evening of Music & Dance with Saroya & Friends
8:30 p.m., Kavarna, 707-B East Lake Dr. Decatur, GA 30030
The S-3 Cooperative (Saheli, Sarah, and Saroya) presents a show featuring the dances of the Middle East – with live music by special guest Cyrus. Tickets $5.00 in advance or $10.00 at the door.  Learn more at Saroya's web site.

Leena, Liyana, Faaridah, Nahari, Lamia, and Anwaar
of Rafi'ah Dance Company and AFBD

Sunday, June 9
Atlanta Fusion Belly Dance "Rak the Casbah 4"
6:00 p.m., 14th Street Playhouse, 173 14th Street NE, Atlanta, Georgia 30309
Join the ladies of AFBD and special guests as they celebrate their fourth anniversary!  This show will be at a new belly dance venue, 14th Street Playhouse in Midtown.  Doors open at 5:30 p.m.; show starts promptly at 6:00 p.m.  Get advance tickets here.  RSVP to the Facebook event for the latest info.

Saturday, June 22
Workshops and Hafla with Evadne Medina in Athens
Workshops 10:00 - 2:30; hafla 7:00 p.m.
Unitarian Universalist Fellowship of Athens - Georgia, 780 Timothy Road, Athens, Georgia 30606 
If you've been wanting to try the Tribal Odyssey improv style you may have seen performed by Athens troupe Qamar, here's your chance.  Evadne Medina will teach an Intro to Tribal Odyssey Group Improvisation class, followed by "Dancing Through The Skirt." Registration is $20 per class, or $30 for the day ($25 for the entire day IF you preregister by June 8).  Pre-register by contacting Rajni for Paypal information.  More details at the Facebook event.

Summer Costuming Classes with Sulukele Dance in Athens
1:30 - 3:30 p.m., FloorSpace Studio, 160 Tracy St., Athens, GA
Sulukele's weekly series of costuming classes continues on the 22nd.  Learn to make a Turkish vest!  Check out the Facebook event for more details.

Jendayi Dance Company
Photo by Studio Jaki
Jendayi Dance Company & Jaraha Phoenix Present
The Glamorous Life: A Belly Dance Event Like No Other

7:00 p.m., The Art Place-Mountain View, 3330 Sandy Plains Rd, Marietta, Georgia
Two of metro Atlanta's most prominent troupes collaborate for the first time! Plus special guests.  Tickets $15 in advance, $20 at the door.  Check out the Facebook event for more details.

Saturday, June 29
2nd Annual Perry Bellydance Swap'n' Shop
10:30 - 2:00, Perry Bellydance, 736 Carrol St Suite 12, Perry, Georgia 31069
A fun, relaxed gathering. Bring your bits and pieces, costumes, jewelry, class wear, those bits of fabric you swore you were going to use because they were your muse for your next act but never actually got around to doing. Trade or partial trade preferred to vending/selling. Open to all dancers. Bring snacks to share. Visit the Facebook event for the latest info.

Saturday, May 4, 2013

The Four P's of Marketing for Belly Dance: Part 3

The Fourth "P:" PLACEMENT
Placement (or distribution) is how the product gets to the consumer. Obviously, for consumer packaged goods companies like Coke, having products on the shelf and available to consumers is essential to success.

One of the phrases commonly used at Coke is “within an arm’s reach of desire.” The company began applying that principle during World War II, and we’ve all seen their growth since then. In the belly dance world, this concept is especially applicable to events and classes – where and when the consumer will experience your product. These elements are important – and just like pricing, they are intrinsically connected to the appeal of the product.

How do you know you have the right placement?
  • Again, you must have an objective sense of how "convenient" your location is.  We all know that people will drive hours to study with a nationally or internationally famous dancer. However, most people – especially in metro Atlanta, which is notorious for traffic problems – will not go far out of their way for weekly classes or workshops with less well-known performers.
  •  You must also schedule your event at a time when people will be free (and have the funds) to attend. Check your local event calendars and Facebook events. Check the web sites of other event producers in your area. Consider holidays and vacations, of course. Find the “white space” where there is limited competition for your customers’ time and money.
Now check out the the final P... the one everyone thinks of when they think of "marketing":  PROMOTION.